Affirm Journal of Online Marketing

With the advent of online tools and forums, marketing has entered a very different phase. Many companies and sales agents are advertising products by using social media, IT technology, and online sales platforms. Online Shopping has also resulted in a different behavior among customers who seek more information from products in the comfort of their homes. Affirm Journal of Online Marketing is an international peer-reviewed journal with a focus on online aspects of marketing. The Affirm Journal of Online Marketing welcomes original papers, empirical studies, review papers, and case studies on online marketing, social media and marketing, online customers' behavior, online content analysis, and viral marketing, among others. The intercontinental advisory board of the journal will provide the authors with advice to excel their research and expect the authors to abide principles of transparency and best practice in scholarly publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Scope and Focus

Online Marketing Strategies,
Online Customers' Behavior
Social Media and Marketing
Marketing Communications,
Markets and Culture,
Consumer Research,
Hospitality Marketing
Online Content Analysis
Marketing analytics
Targeted advertising and promotions

Editor in chief


Abstracting and Indexing

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