Affirm Journal of Marketing

Marketing is a sine qua non is a sales process. Therefore, many companies have expanded the range of their marketing activities includes advertising, selling, and delivering products to households. It is also of prime significance for the business, companies, and sales agents to know what marketing strategies are effective, and what are the possible approaches to marketing. The Affirm Journal of Marketing aims at a critical look at marketing, its theories, strategies, and practices. Authors are expected to submit high-quality, and robust pieces of original research, empirical studies, review studies, and case studies with a focus on online advertising, web analytics, browsing and buying behavior, customer relationship management, social media marketing, search engine marketing, dynamic pricing, theory and practice in marketing, among others. The intercontinental advisory board of the Affirm Journal of Marketing will provide the authors with advice to excel their research and expect the authors to abide principles of transparency and best practice in scholarly publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Scope and Focus

Retail Management
Distribution management,
Strategic marketing,
Product and Brand Management,
Marketing Communications,
Markets and Culture,
Consumer Research,
Hospitality Marketing

Editor in chief


Abstracting and Indexing

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