Marketing has gone beyond the boundaries of introducing products to potential customers. It is a scientific field with many scientific and critical perspectives. Affirm Journal of Theory in Marketing is an international and peer-reviewed academic journal that aims at dissemination of knowledge concerning marketing theories and their scientific perspectives. The specialized and intercontinental peer-reviewers of the journal attempt to ascertain the quality of published articles in the Affirm Journal of Theory in Marketing. At Affirm Journal of Theory in Marketing, we are well aware that a lack of Marketing theory has resulted in challenges for researchers and management practitioners. Affirm Journal of Theory in Marketing is specifically theory-driven and aims at working as an outlet for researchers to present robust academic articles. Affirm Journal of Theory in Marketing encourages authors to submit both conceptual and empirical papers.

Marketing has undergone drastic changes in recent years. One aspect of marketing that is affected through new forms of online marketing is the interaction between the sellers and consumers. Affirm Journal of Interactive Marketing is an international and peer-reviewed journal that aims at disseminating the latest research findings concerning the interactions between producers, sellers, and customers. The particular focus of the Affirm Journal of Interactive Marketing is on interactive marketing with particular attention to both online and offline topics. Thus, leading and high-quality research papers relevant to theories, concepts, and methodologies in interactive marking are welcomed.

With the advent of online tools and forums, marketing has entered a very different phase. Many companies and sales agents are advertising products by using social media, IT technology, and online sales platforms. Online Shopping has also resulted in a different behavior among customers who seek more information from products in the comfort of their homes. Affirm Journal of Online Marketing is an international peer-reviewed journal with a focus on online aspects of marketing. The Affirm Journal of Online Marketing welcomes original papers, empirical studies, review papers, and case studies on online marketing, social media and marketing, online customers' behavior, online content analysis, and viral marketing, among others. The intercontinental advisory board of the journal will provide the authors with advice to excel their research and expect the authors to abide principles of transparency and best practice in scholarly publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Marketing is a sine qua non is a sales process. Therefore, many companies have expanded the range of their marketing activities includes advertising, selling, and delivering products to households. It is also of prime significance for the business, companies, and sales agents to know what marketing strategies are effective, and what are the possible approaches to marketing. The Affirm Journal of Marketing aims at a critical look at marketing, its theories, strategies, and practices. Authors are expected to submit high-quality, and robust pieces of original research, empirical studies, review studies, and case studies with a focus on online advertising, web analytics, browsing and buying behavior, customer relationship management, social media marketing, search engine marketing, dynamic pricing, theory and practice in marketing, among others. The intercontinental advisory board of the Affirm Journal of Marketing will provide the authors with advice to excel their research and expect the authors to abide principles of transparency and best practice in scholarly publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Retailing is one of the significant aspects of the many sales processes. Retailers create strategies to make price and sell products. This urges the need for a comprehensive look at retailing strategies, pricing strategies, price making of goods and retail sales, and retail marketing. Affirms Journal of Retailing and Marketing is an international peer-reviewed journal with an intercontinental advisory board that seeks more attention to retail marketing. The journal aims at disseminating high-quality and robust research findings with the focus on both theory and practice. The editors of the Affirm Journal of Retailing and Marketing welcome original papers, empirical studies, review paper, and case studies on new research areas in retail marketing management, evolution, and current theory. The accredited editorial board of Affirm Journal of Retailing and Marketing will have a close look at every single manuscript submitted to the journal. Affirm Journal of Retailing and Marketing abides Principles of Transparency and Best Practice in Scholarly Publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

The business of touring, attracting, accommodating, and entertaining tourists is a scientific field of study which has attracted large sums of budgets from the tourist. Not only does tourism contribute to poverty reduction, but also it increases employment, especially in low-income countries, which have valuable natural resources and historical sites. Affirm Journal of Tourism is an international peer-reviewed journal that has brought together researchers, scholars, and influential international. The journal aims to disseminate recent research findings in the field of tourism, hospitality management, tourism marketing, theoretical, and conceptual models in management, among others. The accredited intercontinental advisory board of the journal have a critical look at all manuscripts submitted to the Affirm Journal of Marketing and expect the authors to abide principles of transparency and best practice in scholarly publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Personnel's psychological wellbeing is one of the most significant factors affecting the performance of a business or a corporation. An understanding of personnel's psychology can also determine the organizational behavior of the employees. Therefore, adequate attention should be given to this aspect of human resource and job analysis. Affirm Journal of Personnel Psychology is an international and peer-reviewed journal devoted to disseminating research findings in psychological aspects of organizational performance and behavior. The accredited editorial board of the Affirm Journal of Personnel Psychology invites the authors to contribute to the journal by submitting original papers, empirical studies, case studies, and review papers. The focus of the Affirm Journal of Personnel Psychology is on human resource topics, including job analysis and competency development, selection and recruitment, training and development, performance and career management, diversity, rewards, and recognition, work attitudes and motivation, and leadership. At Affirm Journal of Personnel Psychology, we expect the researchers to abide rules of conducting ethical research. The accredited editorial board of Affirm Journal of Personnel Psychology will have a close look at every single manuscript sent to the journal and are sensitive to issues such as ghostwriting, unethical research practices, and inscrutable research reports. Affirm Journal of Personnel Psychology abides Principles of Transparency and Best Practice in Scholarly Publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Affirm Journal of Management is an international and peer-reviewed journal with an intercontinental advisory board. The journal documents the professional’s interest in any areas that connect to management. The focus of the journal is on theories and practice in management strategy, management theory, critical management studies, public management, and innovation. The editorial board of the Affirm Journal of Management invites authors to submit original papers, case studies and review papers to the journal. At Affirm Journal of Management, we expect the authors to abide Principles of Transparency and Best Practice in Scholarly Publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Affirm Journal of Business Research is an international and peer-reviewed journal with an intercontinental advisory board. The journal documents the professional’s interest in any areas that connect to business research. The focus of the journal is on theories and practice in applied business research, business processes and activities, export/import, retailing, business theory, methods and tools to enhance competitiveness, and innovation in business. The editorial board of the Affirm Journal of Business Research invites authors to submit original papers, case studies and review papers to the journal. At Affirm Journal of Business Research, we expect the authors to abide Principles of Transparency and Best Practice in Scholarly Publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Affirm Journal of International business studies is an international and peer-reviewed journal with an intercontinental advisory board. The journal documents the professional’s interest in any areas that connect to international business studies. The focus of the journal is on theories and practice in international business/finance, cross-border activities of firms, interactions between multinational enterprises and other institutions and markets, international dimensions of organizational forms and activities, and international environment effects on firms. The editorial board of the Affirm Journal of International Business Studies invites authors to submit original papers, case studies and review papers to the journal. At Affirm Journal of International Business Studies, we expect the authors to abide Principles of Transparency and Best Practice in Scholarly Publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.