Affirm Journal of Retailing and Marketing

Retailing is one of the significant aspects of the many sales processes. Retailers create strategies to make price and sell products. This urges the need for a comprehensive look at retailing strategies, pricing strategies, price making of goods and retail sales, and retail marketing. Affirms Journal of Retailing and Marketing is an international peer-reviewed journal with an intercontinental advisory board that seeks more attention to retail marketing. The journal aims at disseminating high-quality and robust research findings with the focus on both theory and practice. The editors of the Affirm Journal of Retailing and Marketing welcome original papers, empirical studies, review paper, and case studies on new research areas in retail marketing management, evolution, and current theory. The accredited editorial board of Affirm Journal of Retailing and Marketing will have a close look at every single manuscript submitted to the journal. Affirm Journal of Retailing and Marketing abides Principles of Transparency and Best Practice in Scholarly Publishing suggested by The Committee on Publication Ethics (COPE), the Directory of Open Access Journals (DOAJ), the Open Access Scholarly Publishers Association (OASPA), and Scopus.

Scope and Focus

Customer Behavior
Electric Marketing
Marketing Theories
Marketing Strategies
Retailing Management, evolution
Social Media and Marketing
Supply chain

Editor in chief


Peer reviewers



Abstracting and Indexing

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