Marketing has undergone drastic changes in recent years. One aspect of marketing that is affected through new forms of online marketing is the interaction between the sellers and consumers. Affirm Journal of Interactive Marketing is an international and peer-reviewed journal that aims at disseminating the latest research findings concerning the interactions between producers, sellers, and customers. The particular focus of the Affirm Journal of Interactive Marketing is on interactive marketing with particular attention to both online and offline topics. Thus, leading and high-quality research papers relevant to theories, concepts, and methodologies in interactive marking are welcomed.

Marketing has gone beyond the boundaries of introducing products to potential customers. It is a scientific field with many scientific and critical perspectives. Affirm Journal of Theory in Marketing is an international and peer-reviewed academic journal that aims at dissemination of knowledge concerning marketing theories and their scientific perspectives. The specialized and intercontinental peer-reviewers of the journal attempt to ascertain the quality of published articles in the Affirm Journal of Theory in Marketing. At Affirm Journal of Theory in Marketing, we are well aware that a lack of Marketing theory has resulted in challenges for researchers and management practitioners. Affirm Journal of Theory in Marketing is specifically theory-driven and aims at working as an outlet for researchers to present robust academic articles. Affirm Journal of Theory in Marketing encourages authors to submit both conceptual and empirical papers.